Innovation in Marketing

Purpose

This class is about marketing in business.  Topics may include customer values, branding, advertising, distribution, and selling,

Participants learn about new products, companies, and management strategies using short case studies, active discussion, and role-play.  The purpose is to become able to build key relationships in business by conversation - from basic turn taking and etiquette to brainstorming and informal presentation.

Topics (Sample)

1. Logo Exposure in Car Racing

2. Bloom Japan (Flower Marketing Group)

3. Achieving Social Currency

4. Successful Viral Ad Campaigns

 Sequence

 Media

The class studies 3-4 short cases as recently reported in a business magazine focused on innovation.  Each participant receives a copy of the magazine and a case study guide with links to online resources. The instructor teaches with the magazine and with other visual media, including whiteboard, mind-maps, presentations and website.