Innovation in Travel

Class Description

Purpose

This class is about the travel sector in global business. Topics may include innovations in restaurants, food, wine, hotels, hospitality, resorts, tours, and transportation.

Participants learn about new products, companies, and management strategies using short case studies, active discussion, and role-play. The purpose is to become able to build key relationships in business by conversation - from basic turn taking and etiquette to brainstorming and informal presentation.

Topics (Sample)

1. Sustainable Tourism

2. Three Michelin Star New York Seafood Restaurant

3. Celebrity Chef Shows Americans How to Eat Better

4. Spectacular Water Works at Dubai Resort

Sequence

Agenda

Talk Business (TB) Take turns in business conversation effectively
Collaborate (CO) Develop a group model of the innovation in the mini-case
Apply (AP) Apply key learnings to your business situation

Media

The class studies 3-4 short cases as recently reported in a business magazine focused on innovation. Each participant receives a copy of the magazine and a case study guide with links to online resources. The instructor teaches with the magazine and with other visual media, including whiteboard, mind-maps, presentations and website.

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